ALWAYS FORWARD

As the world's #1 shisha brand, we aspire for more by always moving forward. Our rich heritagestandards of prestige, and commitment to quality shape who we are. These qualities are soingrained in our brand philosophy that they propel us onward. For us, heritage isn't about thepast but rather the stepping stone we use to elevate, stay relevant, and remain close to thehearts of our people. Prestige is the way we conduct ourselves - the way we speak and presentourselves in today's world. And quality? lt isn't just something to expect -it is our promise.

OUR LEGACY

We began as a quality-driven shisha manufacturer in 1999. Today, we are present in over 100 countries, gaining the trust and loyalty of shisha lovers worldwide. While retaining our absolute commitment to product quality, we are also focused on finding new ways to delight our customers. Quality, consistency, and innovative, great-tasting shisha will continue to drive us forward.

CRAFTSMANSHIP AT ITS BEST

We don’t just strive to be ahead but to lead with craftsmanship and creativity in mind. Whether it’s through new, imaginative flavors or exciting, immersive experiences, we are constantly engaging with the very best to ensure that our consumers are always delighted, inspired, and connected to the essence of our brand.

THE PURSUIT OF EXCELLENCE

We are committed to continuously enhancing the shisha experience. That’s why we have focused our efforts on all things shisha – from sourcing the highest-quality ingredients to investing in the most innovative research and development for our products. We will stop at nothing to provide the best shisha experience. Quality is our top priority, which is why we carry out a rigorous safety screening process for all our ingredients.

Today, we are collaborating with the world’s leading shisha innovators, blenders, scientists, engineers, and a network of world-renowned laboratories to pave the way for a better shisha experience.